“You too are a brand, whether you know it or not, whether you like it or not” - Marc Ecko
The word branding was reserved for businesses in the past. But with the emergence of social media, a personal brand needs to be aligned to the profession and the personality and reflect in your overall image. It has become fundamental, how you present yourself to the world.
What Is Personal Branding?
Personal Branding, also called self-branding is a continuous practice to create a brand of a person. We are living in the era of Look-at-me market culture. Personal Branding is useful in the career of an entrepreneur, self-employed, corporate executive, social worker, consultant, politician, actor, artist, and student. By creating a brand, a person can secure a better job, grow a business and increase better opportunities in the career.
It is the unique combination of your skills, abilities, knowledge, and experience. It presents your first impression to your audience.
Tips for Personal Branding
Personal branding is a continuous and lengthy process. It cannot be developed overnight, it needs a lot of planning and hard work. The following personal branding tips will help you in growing your brand.
To grow your brand, you need to proceed step-by-step:
Why is Personal Branding Important?
Jeff Bezos, the founder of Amazon once quoted, “Your brand is what people say about you when you are not in the room”.
Nowadays, personal branding is equally important for an entrepreneur and employees, individuals and businesses. Personal Branding gives a person more credibility. It lets the recruiters and clients find you with ease. It allows you more people to get to know who you are and how you bring value. You can get new opportunities in your business deals, partnerships, or marketing the product.
It instills the trust and credibility of your audience in your abilities. Creating the right personal brand helps you be known in your field and open work opportunities. Companies will know that partnering with you will give value to their brand too. Oprah Winfrey, Gary Vaynerchuk, Marie Forleo, Richard Branson are some of the famous people who built their incredible personal brands through continuous focus, consistency, and hard efforts.
5 Golden Rules of Developing Your Personal Branding
1. Be authentic
Be original and authentic. Develop your personal brand in such a way that it will keep you original. Show your true-self to your audience.
2. Live Your Brand
Your personal brand should follow you everywhere you go. It should be a true manifestation of who you are. It should amplify what you believe.
3. Be Consistent
Consistency is the secret of your successful branding. Consistency is just not about posting on social media every day. It is about unifying your brand-look. Do not divert from the original motto which you have set while creating your brand.
4. Communicate Regularly
Make sure you regularly listen to what your followers are saying. Try to understand their expectations from your product. Know the reasons behind their dislikes. Read their comments and emails regularly.
Do not be nervous about the negative comments of your followers. If you think that some of the comments are illogical, ignore them. But, do not miss the right feedback even if it is negative. It will help you to improve.
5. Create a Positive Impact
The impact you leave on your audience’s mind will create your reputation. And, that is your brand. Be awesome to your audience. Show your positive attitude and help them. It will help you to grow and sustain.
Whether you are a fresh or experienced candidate looking for a job opportunity, or you are looking for more sales of your product, personal Branding will help you. Craft and curate your digital presence systematically.
If you are looking to create your personal brand, we are here to help you.
Our Personal Branding course, Build the Brand U will help you to develop and enhance your personal brand. This course is designed to develop your brand. It will equip you to employ a well-defined image building blueprint that can help you emerge as a STAR.
What will You Get from Build the Brand U
Our Personal Branding course will show you the way to start building an awesome personal brand and make you stand out from the crowd. Our personal branding trainers with their marketing and branding skills will equip you to build the brand that will open enormous opportunities, give you recognition, increase your goodwill and reputation.
Highlights of the Course
“You never get a second chance to create your first impression”.
“ You are already a Brand, Just showcase it and Start making the most of it.”