Overview

Build the Brand U is a personal branding course designed to develop your Personal Brand and equip you to employ a well-defined image building blueprint that can help you emerge as a STAR.

This is one of the most sort after personal branding training, and it has a flavor of personal branding, marketing and value optimizing strategies that can bring about a 360 degree transformation in the way people perceive you and your brand.

Build the Brand U can add value at multiple levels and is suitable for different levels of corporate employees, entrepreneurs, self-employed, professionals and individuals for their all-encompassing personal branding in the professional and business world.

This personal branding training course has an answer to every question posed by an Executive, a Manager, a Leader an Entrepreneur, a Professional or an Individual on personal branding, who is striving to get visibility in their professional and social set up .

Building a recognizable personal brand opens enormous opportunities, gives recognition, and garners respect and increases goodwill and reputation. This course shows you the ways to start building an awesome personal brand and make you stand out from the rest of the crowd. Our personal branding trainer with their marketing and branding skills equip you to build your personal brand.

What is a Brand? Why should you strive to build your personal brand?

The term branding has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. If you choose to guide and cultivate your personal brand, then this personal branding course should certainly give you guidelines that needs to be followed to invent a powerful Brand which is U.

What are the benefits of establishing your personal brand?

Personal Branding is the process of developing a "mark" that is created around your name or your career. You use this "mark" to express and communicate your skills, personality, and values.

"Personal Image transformation enables us to highlight our personal brand to a large extent. In this course we share the strategies of designing your personal brand that can give you an edge over the others.

So, whether you’re a designer, an illustrator, a small business owner, or anything in between, branding yourself is a fantastic way to signal to future clients and employers "Hey! This is who I am."

What are the key elements to build a dynamic and sustainable brand?

Your personal brand clearly distinguishes you from the rest. A strong foundation needs to be laid that can create value and ensure integrity.

This module not only unfolds the actual components on which the brand stands strong but also gives you an insight upon the value proposition that you can offer to get the desired attention from the right people.

How should I perceive myself? How to evaluate and control the perceptions of others?

A brand is often described as a “collection of perceptions” people have of a product, service or organization- it is what sticks in their minds and helps them make buying decisions. But people don’t only have perceptions about products, services, and organizations- they also develop a collection of perceptions about the people they meet.

Many factors influence the way in which we perceive the world and the people in it. In this personal branding training our personal branding consultant would predominantly help you understand the significance of perceptions and its management.

What is Your Unique Value Proposition? (UVP)

What made the iPhone so valuable in the eyes of consumers?
What makes a Porsche or a Tesla so revered with avid fans?
What makes Disney Theme Parks timelessly enduring?
What made the iPad a must-have?
What made Michael Jordan such a valuable basketball player?
What makes Mr. Ratan Tata such an unbeatable legend in India?
How your brand is perceived has a huge impact on its success. Strong brands instill confidence in investors, consumers, and employees. All that confidence translates into steady growth and rising profits.

On the other hand, brands perceived as weak, vulnerable, or defamed will face problems. Everything will be harder: securing strong partnerships, retaining customers, handling stakeholders, securing relationships, and fixing mistakes.

It’s evident that every human being has the unique ability to create its value in the society, in this module, our personal branding trainers will highlight the significance of UVP- that’s your unique value proposition.

Why is Situational Awareness significant in the making of a brand?

As the term imply, situational awareness is simply knowing what’s going on around you. It sounds easy in principle, but in reality, requires much practice. And while it is taught to soldiers, law enforcement officers, and yes, government-trained assassins, it’s an important skill for civilians to learn as well. In a dangerous situation, being aware of a threat even seconds before everyone else, can keep you and your loved ones safe.

But it’s also a skill that can and should be developed for reasons outside of personal defense and safety.

This personal branding training course would help you reveal some key secrets and techniques that will enable you to improve your self-awareness and situational awareness in different situations.

How to create a personal brand on social media?

This is one of the most compelling chapter in this course, because the online digital platform is the biggest marketplace today wherein you can showcase your brand presence. Several ways to build your visibility shall be discussed keeping in mind your niche.

How do I align my personal brand to my company’s brand?

Your personal brand is an asset that will hold value, no matter what turns and paths your professional career takes. A strong personal brand can instantly create a strong company brand if curated systematically. If someone is following your personal brand, they are going to immediately trust, be interested in and engage with the company you represent. This is invariably a win-win situation for both you and the company you work for or promote. Our personal branding consultant would help you align your personal brand to the company brand which could accelerate your growth.

Build the Brand U course is delivered in live sessions by Ms.Parveen Gandhi, consecutively for 6 days for 45 minutes each. And 30 minutes would be assigned for Q& A and interaction on each day.

Our total interaction will be for 75 minutes per session in all and you will complete the course in 6 days. The last session of the sixth day would be for 120 minutes.